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Website stats & metrics

In the early days of the internet, all anyone wanted to see in their website statistics was how many visitors they were getting. These days that's just the tip of the iceberg, and website owners want to collect and analyse much more data on their site in the quest for more visitors.

This is where Google's "Search Console" (formerly Google Webmaster Tools) comes in. This comprehensive tool will tell you:

To get started with Google Search Console, just create an account (if you don't already have one), add your website and verify that you own it.

To verify your ownership of the site, use the meta tag method: copy the meta tag offered by Google, then in your Nimbo account go to Settings > Custom code > paste into the Header code field.

It can take from a few days up to a week for data from your website to start showing in the Search Console. Once it does, pay attention to the following sections:

HTML Improvements

In the menu on the left, go to Search Appearance > HTML Improvements

This will list any of your site pages which need improvements to their " meta data" (special tags in your pages that search engines use to help identify what your pages are about). This includes meta descriptions, meta titles and any particular issues preventing your website's pages being indexed by Google. Prioritise getting this section right, as any issues will impact on your website's search engine rankings.

Search Analytics

In the menu on the left, go to Search Traffic > Search Analytics

This section gives you a highly detailed view of how your website's pages perform in search results, showing you:

Links to Your Site

In the menu on the left, go to Search Traffic > Search Analytics

This section shows you how many links other websites have to your site. Getting quality links from other sites can help a lot with improving your own ranking.

Index Status

In the menu on the left, go to Google Index > Index Status

This section provides useful information about how well Google has indexed your website. "Indexed" means that Google has discovered, analysed and shows the page in search results, even if it ranks so lowly that no one ever clicks the link.

Sitemaps

In the menu on the left, go to Crawl > Sitemaps

One of the best things you can do to help Google find and index all of your website pages is to submit your "sitemap". This section of the Search Console lets you check if Google knows about your sitemap file. If it's not listed here, submit it as soon as possible.

Nimbo automatically creates this special file for you (and keeps it up to date), at www.yourdomain.com.au/sitemap.xml